WBCS Exe Etc Exam Main Optional Subject Management Syllabus

Paper – I :

UNIT I EVOLUTION AND GROWTH OF MANAGEMENT THOUGHT

Concepts, Theory and Practice, The Evolution of Management Thought — Scientific Management School, The Operational or Management Process approach, Behavioural School, Contemporary School, Recent Contributions, Patterns of Management Analysis, Managerial Roles approach.Continue Reading WBCS Exe Etc Exam Main Optional Subject Management Syllabus.

UNIT II PLANNING AND ORGANISING

Planning –Nature, Importance, Types, Process, Concept of MBO, Objectives, Policies, Procedures, Strategies Decision-Making-Approaches, Decision-Making under Certainty, Risk and Uncertainty, Group
Decision Making Guidelines The Nature of Organising -Types of Organisations, Organisational Levels, Process of Organising, Line/Staff Authority, Decentralisation of Authority and Delegation of Authority

UNIT III DIRECTING, COORDINATING AND CONTROLLING

Direction — Supervision – Span of Management – Factors determining Span
Motivation — Elements – Importance – Methods – Morale Leadership–Theories, Approaches-Power and Authority Coordination – Definition – Characteristics- Objectives – Principles – Techniques Controlling –Control Process, Requirements for effective Control, Critical Control Standards
and Techniques, Maintenance vs. Crisis Management, Types of crisis management, Role of employees in crisis management, Overall Control Process .

UNIT IV ORGANISATIONAL BEHAVIOUR

Foundations of Individual Behaviour– Personality, Perception, Learning, Attitudes & values Foundations of Group Behaviour–Group Process, Group Tasks, Types, Group Development Conflict Management – Management of Change

UNIT V RECENT DEVELOPMENTS

Global Management, Capital management, Managerial Functions in International Business, Business Process Reengineering, TQM-Six Sigma, Information Technology in Management, Enterprise Resource Planning (ERP); Supply Chain Management, Management of Innovation, e-governanace.

Paper – II :

MARKETING MANAGEMENT

Marketing Concept; Marketing Environment; Marketing Mix–4Ps vs 4Cs; Consumer Behaviour–Buying Process, Segmentation, Targeting, Positioning; Product—Types, Product Life Cycle; Pricing—Methods; Distribution—Channels; Promotion—Integrated Marketing Communications; Retailing—Recent Trends; Service Marketing—Features 7Ps; International Marketing—Cultural Dimension; Modes of Entry; emarketing

FINANCIAL MANAGEMENT

Objectives; Functions; Sources of Finance; Working Capital Management; Cost of Capital; Operating and Financial Leverage; Dividend Policies; Capital Budgeting; Financial Control and management.

HUMAN RESOURCE MANAGEMENT

Importance; difference between Personnel Management and HRM; Role of a HR Manager  Human Resources Planning-Objectives-Importance-Process- Manpower Estimation-Job analysis-Job Description-Job Specification Recruitment-Sources of Recruitment-Selection Process-Placement and Induction Retention of Employees; Training and Development- Objectives and Needs-Training Process-Methods of Training-Tools and Aids-Evaluation of Training Programmes, Advantages and disadvantages of matrix. Performance Management System-Definition, Concepts, Different methods of Performance Appraisal Grievance Redressal—Concepts. Mechanisms Productivity Management—Concepts, Employee Involvement, Quality Circles, Kaizen Industrial Relations–Collective Bargaining-Settlement of Disputes

STRATEGIC MANAGEMENT

Concept, SWOT Analysis, PEST Analysis, PEST analysis examples, Porter’s 5 Forces Framework, BCG Matrix, GE Model; Values and Ethics; Corporate Governance; e-governance.

QUANTITATIVE TECHNIQUES

Assignment; Transportation; Linear Programming (Graphical and Simplex methods); Network Analysis—PERT and CPM

W.B.C.S. Main Examination 2019 Optional Management Question Paper I And II Download.

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