WBCSMadeEasy

Paper – I :

UNIT I

EVOLUTION AND GROWTH OF MANAGEMENT THOUGHT

Concepts, Theory and Practice, The Evolution of Management Thought -- Scientific Management School, The Operational or Management Process approach, Behavioural School, Contemporary School, Recent Contributions, Patterns of Management Analysis, Managerial Roles approach

UNIT II

PLANNING AND ORGANISING

Planning –Nature, Importance, Types, Process, Concept of MBO, Objectives, Policies, Procedures,
Strategies Decision-Making-Approaches, Decision-Making under Certainty, Risk and Uncertainty, Group Decision Making Guidelines
The Nature of Organising -Types of Organisations, Organisational Levels, Process of Organising, Line/Staff Authority, Decentralisation of Authority and Delegation of Authority

UNIT III

DIRECTING, COORDINATING AND CONTROLLING

Direction -- Supervision - Span of Management – Factors determining Span
Motivation -- Elements - Importance – Methods - Morale
Leadership--Theories, Approaches-Power and Authority
Coordination - Definition - Characteristics- Objectives - Principles – Techniques
Controlling --Control Process, Requirements for effective Control, Critical Control Standards
and Techniques, Maintenance vs. Crisis Management, Overall Control Process

UNIT IV

ORGANISATIONAL BEHAVIOUR

Foundations of Individual Behaviour-- Personality, Perception, Learning, Attitudes & values
Foundations of Group Behaviour--Group Process, Group Tasks, Types, Group Development
Conflict Management – Management of Change

UNIT V

RECENT DEVELOPMENTS

Global Management, Managerial Functions in International Business, Business Process Reengineering, TQM-Six Sigma, Information Technology in Management, Enterprise Resource Planning (ERP); Supply Chain Management, Management of Innovation


Paper – II :


MARKETING MANAGEMENT

Marketing Concept; Marketing Environment; Marketing Mix--4Ps vs 4Cs; Consumer Behaviour--Buying Process, Segmentation, Targeting, Positioning; Product—Types, Product Life Cycle; Pricing—Methods; Distribution—Channels; Promotion—Integrated Marketing Communications; Retailing—Recent Trends; Service Marketing—Features 7Ps; International Marketing—Cultural Dimension; Modes of Entry; e-marketing

FINANCIAL MANAGEMENT Objectives; Functions; Sources of Finance; Working Capital Management; Cost of Capital; Operating and Financial Leverage; Dividend Policies; Capital Budgeting; Financial Control

HUMAN RESOURCE MANAGEMENT

Importance; difference between Personnel Management and HRM; Role of a HR Manager
Human Resources Planning-Objectives-Importance-Process- Manpower Estimation-Job analysis-Job Description-Job Specification
Recruitment-Sources of Recruitment-Selection Process-Placement and Induction
Retention of Employees; Training and Development- Objectives and Needs-Training Process-Methods of Training-Tools and Aids-Evaluation of Training Programmes
Performance Management System-Definition, Concepts, Different methods of Performance Appraisal Grievance Redressal—Concepts. Mechanisms
Productivity Management—Concepts, Employee Involvement, Quality Circles, Kaizen Industrial Relations--Collective Bargaining-Settlement of Disputes

STRATEGIC MANAGEMENT

Concept, SWOT Analysis, PEST Analysis, Porter‘s 5 Forces Framework, BCG Matrix, GE Model; Values and Ethics; Corporate Governance; e-governance

QUANTITATIVE TECHNIQUES

Assignment; Transportation; Linear Programming (Graphical and Simplex methods); Network Analysis—PERT and CPM