US Open’s New Dating Reality Show

• The US Open is introducing a dating reality show, “Game, Set, Matchmaker,” to highlight the drama of tennis.

• The eight-episode series will air on YouTube, with the finale during the women’s final.

• Critics argue that the show may overplay the sport’s structure and restraint, which is built on unscripted choreography and real-time tension.

• The USTA aims to connect with a new generation through the drama and plot twists inherent in tennis.

• Tennis is inherently cinematic, a love story built on the foundation of showing up repeatedly despite its demands.

• The show’s relevance is built through storytelling that respects the game and assumes the audience can too.