Government Proposes Mandatory Labelling of AI-Generated Content on Social Media

• The Electronics and Information Technology Ministry proposes mandatory disclosure and labelling of AI-generated “synthetic” content on social media.

• The amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 requires social media companies to allow users to self-declare if their uploaded content is AI-generated.

• If users fail to declare, platforms must proactively detect and label AI-generated content.

• The declaration must cover 10% of the content’s area and applies to all types of synthetic content, not limited to photorealistic content.

Mandatory AI disclosure is important topic for Civil service exam (WBCS).

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