AI-Generated Deepfakes and Labelling in India

• AI-generated deepfakes have been a growing issue on social media, with concerns over electoral integrity and disinformation.

• The Union government proposes mandatory labelling of AI-generated content through an amendment to the IT Rules, 2021.

• The problem of identifying AI slop is significant for India, the world’s second largest AI user base.

• The technology to create photorealistic content that deceives many people is improving.

• Public personalities have complained about the usurpation of their likenesses for unscrupulous projects.

• Labelling has been offered up by large social media and AI firms since the beginning of synthetic content’s increasing accessibility.

• The IT Rules already regulate streaming services, social media content removals, and the real money gaming industry, without being tested in Parliament.

• The government needs to dynamically follow up on this proposal, relaxing outdated rules and introducing new ones as required.

Deepfake labelling India is important topic for Civil service exam (WBCS).

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