Amazon Introduces AI Models

• Amazon Web Services (AWS) introduced new AI models, called Nova, at its annual event, AWS re: Invent.

• Nova models allow for text, image, and video generation.

• The models are aimed at developers seeking better latency, cost, and fine-tuning.

• AWS provides a range of Nova models to cover the utility and price range.

• Four models – micro, lite, pro, and premier – are text generating models.

• Image-generation model Nova Canvas and video generating model Nova Reel are also introduced.

• Amazon Nova models are designed to help with challenges for internal and external builders, including latency, cost-effectiveness, customization, information grounding, and agentic capabilities.

• Amazon Nova creative generation models are being used as tools to barriers for sellers and advertisers.