Officials say only light regulation will help innovation

• Jaju believes these regulations will empower India’s creators and promote localized content choice.

• He plans to roll out digital FM radio broadcasting in 13 metros and major cities in the coming months.

• The initiative comes at a crucial juncture as the Ministry of Information and Broadcasting and the Telecom Regulatory Authority of India engage in public consultations for a Digital Radio Broadcast Policy for private broadcasters.

• ICEA chairman Pankaj Mohindroo emphasizes the importance of digital radio, highlighting its potential for innovation, multilingual content, and varied genres.