Pathfinder Global’s AI-Powered Retail Transformation

• Retail technology company Pathfinder Global aims to onboard 1,00,000 retailers across India and abroad by 2025.

• The company’s goal is to empower brands with data-driven insights that boost profitability and customer satisfaction.

• Pathfinder launched the Rappo platform, enabling smaller retailers in tier-2 and tier-3 cities to offer online ordering while maintaining customer relationships.

• AI tools enhance customer engagement, streamline operations, and personalize shopping experiences, enabling even the smallest retailers to provide conveniences offered by online platforms.

• The firm plans to build a network, onboarding 140 new partners to engage 20,000 to 25,000 retailers.

• The firm plans to scale from 1 lakh to 1 million retailers in three years, supported by a subscription model of $1 per day per retailer.

• AI platforms can provide tools to cut environmental impact and save up to 30% on operational costs.