Why is quick commerce rising?

Quick Commerce Function
• Quick commerce (Q-commerce) is a subclass of e-commerce, enabling rapid delivery of products to customers’ doorsteps.
• It is facilitated by a network of dark stores and distribution centres, allowing for faster deliveries.
• Unlike traditional retail stores or modern retail, Q-commerce based on mobile apps uses customer data to create a feedback loop, providing a customized shopping experience.

Quick Commerce Benefits for Brands
• Benefits retailers due to enhanced brand awareness among consumers.
• Provides supply side advantages, reducing the need for expensive freezers in traditional stores.

Quick Commerce Complaints to the Competition Commission of India
• Non-government organizations and the All-India Consumer Products Distribution Federation (AICPDF) accuse quick commerce platforms (Blinkit, Zepto, Swiggy Instamart) of anti-competitive practices.
• Complaints include predatory pricing and deep discounting, and platforms using data to facilitate differential pricing.
• The federation warns that without competition, traditional retailers are losing business or experiencing losses.